Miss Dior
AGENCY:
New Moon
YEAR
2025
INFO
Miss Dior Café was a concept pitch for a luxury pop-up café and fragrance experience proposed for Sydney's Queen Victoria Building (QVB). Designed to celebrate the timeless elegance of Miss Dior, the activation reimagined a premium café environment through the brand's iconic pink palette, Parisian-inspired detailing and immersive retail moments. The concept blended hospitality, product discovery and social content opportunities, inviting guests to experience the fragrance collection in a sophisticated setting while creating a highly shareable destination within one of Sydney's most iconic shopping precincts.
BRIEF
Develop a visually compelling concept for a temporary Miss Dior Café at QVB that combined luxury retail, hospitality and experiential storytelling. Produce presentation-quality 3D visualisations and define the spatial styling, customer journey and branded environment to communicate the concept for stakeholder review.
SOLUTION
Created a premium Parisian-inspired café concept featuring custom branded furniture, illuminated fragrance displays, immersive retail moments and elegant outdoor seating. High-end 3D visualisations showcased the guest experience, material palette and lighting, enabling the concept to be clearly communicated while balancing Dior's luxury aesthetic with a buildable activation suitable for a high-profile retail environment.
