AGENCY:
YEAR
2026
INFO
TikTok BeautyFest Australia brought the online beauty community into the Hordern Pavilion, Sydney, for a day of immersive brand experiences, product discovery and creator-led events.
BRIEF
Work alongside Popology to design the Maybelline and NYX pop-ups, creating distinct spaces that reflected each brand’s personality and encouraged guests to explore, interact and create content.
SOLUTION
EKM Creative translated Maybelline and NYX’s individual brand identities into two experiential pop-ups. The designs considered layout, product presentation and guest flow, balancing visual impact with spaces that were easy to navigate and engage with. Each pop-up gave its brand a distinct presence within the festival and brought the energy of BeautyTok into a physical environment.
