AGENCY:
YEAR
2026
INFO
ASICS House Sydney brought retail, recovery and running culture together in The Rocks for the 2026 TCS Sydney Marathon. Created in collaboration with Pace Athletic, the pop-up gave runners a place to connect, prepare and recharge throughout race week.
BRIEF
Support New Moon in developing a cohesive brand experience that connected ASICS product storytelling with community events and runner wellbeing.
SOLUTION
Working alongside New Moon, EKM Creative visualised the space in 3D and helped develop the experiential elements. The visualisations translated the creative direction into a clear spatial experience, showing how product displays, recovery areas and community moments would come together.
