AGENCY:
PROJECT STATUS: UNREALISED CONCEPT
3D VISUALISATION
SPATIAL DESIGN
YEAR
2026
INFO
JLO Footwear Launch was an unrealised concept for the launch of Jennifer Lopez’s footwear collection at Designer Shoe Warehouse in New York City. Inspired by the glamour and energy of iconic American destinations, the activation invited guests on an immersive journey through New York, Miami, and Los Angeles, culminating in a look inside JLO’s wardrobe. The concept remained fully developed but was not realised.
BRIEF
Develop a concept for a retail brand experience that celebrated the launch of Jennifer Lopez's footwear collection. Produce presentation-quality 3D visualisations that translated the creative direction into an immersive customer journey, incorporating branded styling, product displays and interactive moments throughout the activation.
SOLUTION
Created a series of immersive environments inspired by key American cities, each showcasing the footwear collection through distinctive styling, experiential displays and photo opportunities. High-end 3D visualisations communicated the guest journey, spatial design and retail experience, enabling the concept to be clearly presented for stakeholder review while maintaining a cohesive, premium brand aesthetic.
