GHD Speed Pit Stop
AGENCY:
Courtney Fitzgerald-Power/Portobello PR
EXPERIENTIAL DESIGN
GRAPHIC DESIGN
3D VISUALISATIION
YEAR
2025
INFO
The GHD Pit Stop was a Formula 1-inspired beauty activation designed to launch and showcase GHD's styling tools through an immersive, motorsport-themed experience. Guests moved through a branded "pit garage" environment where they could receive express hair styling, explore the latest products, enjoy interactive moments, and experience the speed and performance positioning of the brand. The event used racing-inspired design language—garage aesthetics, pit stop bars, and high-energy visuals—to connect GHD's technology with the idea of speed and precision.
BRIEF
Collaborate with the creative team to develop presentation-ready event visualisations and graphic design for GHD Pit Stop, communicating the experiential concept through high-end 3D renders, branded graphics and spatial design.
SOLUTION
Created a suite of photorealistic 3D visualisations and integrated graphic design assets that brought the concept to life for client presentation. Working closely with the creative team, EKM refined the spatial layout, applied environmental branding and styling, and translated the creative direction into a cohesive, production-ready visual proposal that supported stakeholder alignment and concept approval.
