ASICS Gel-Quantum 10-Year SportStyle
AGENCY:
New Moon
YEAR
2025
INFO
The ASICS Gel-Quantum 10-Year SportStyle Pop-Up was an immersive retail activation developed with New Moon to celebrate a decade of the Gel-Quantum franchise. Built around the “Flow State” concept, the experience translated movement, balance and fluidity into a calm yet contemporary environment, with activations across Sydney and Melbourne bringing together product, culture and community.
BRIEF
Working alongside New Moon, EKM Creative was engaged to develop the 3D spatial visualisation for the activation, translating the Flow State creative direction into a considered, buildable retail environment. The brief focused on balancing product storytelling, guest circulation and cultural programming while maintaining a cohesive experience across both locations.
SOLUTION
EKM Creative developed detailed 3D visualisations that brought the Flow State concept into the physical space, using fluid forms, considered product displays and immersive spatial moments to shape the guest journey. The visualisations helped define the layout, scale and atmosphere of the activation, providing a clear design framework for production across the Sydney and Melbourne pop-ups.
