Field Note
Designing the First Ten Seconds
Designing the First Ten Seconds
The first ten seconds set the emotional temperature. A threshold, a sightline, a sound cue, or a single unexpected material can tell visitors they have entered somewhere different.
The first ten seconds set the emotional temperature. A threshold, a sightline, a sound cue, or a single unexpected material can tell visitors they have entered somewhere different.
That moment has to be designed with the same care as the hero visual. It should orient people without explaining everything, leaving just enough intrigue to pull them further in.
That moment has to be designed with the same care as the hero visual. It should orient people without explaining everything, leaving just enough intrigue to pull them further in.
This week’s note: choreograph the arrival before refining the details inside.
This week’s note: choreograph the arrival before refining the details inside.